E-Book - 7SEO SECRETS
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This! book! will! help! you! to! understand! the! most! important! changes! Google! made! in! 2015.! Ill! show! you! 7! out! of! my! 97! SEO! secrets! I! teach! in! my! online! training! course.!
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E-Book - 7SEO SECRETS
- 1. SEO SECRETS! 7
- 2. A Publication of SEOACADEMY.COM 7 SEO SECRETS THAT WILL BOOST YOUR RANKINGS A GUIDE TO MASTER SEO IN 2015
- 3. TABLE OF CONTENTS 1. INTRODUCTION 2. SPY ON YOUR COMPETITORS 3. TRY TO BALANCE POWER AND TRUST 4. BAD LINKS WILL DESTROY YOUR BUSINESS 5. DONT PANIK AND DISAVOW TOO MANY LINKS 6. GET YOUR REDIRECTS RIGHT 7. STOP BUILDING LINKS 8. PENGUIN HAS CHANGED !!!!!!!!!!!!!
- 4. CHAPTER ONE INTRODUCTION TO 7 SEO SECRETS (2015)
- 5. 1. INTRODUCTIONWHAT IS THIS ALL ABOUT? This!E'Book!is!represented!by!SEOacademy.net! ! Everything!you!are!going!to!read!in!this!book!will!be!explain!in!greater!detail!in!my! online!training!course:!ENROLL!NOW! AddiEonal!informaEon!will!be!provided!in!this!online!training!as!well.! ! This!book!will!help!you!to!understand!the!most!important!changes!Google!made! in!2015.!I ll!show!you!7!out!of!my!97!SEO!secrets!I!teach!in!my!online!training! course.! ! Applying!this!knowledge!will!BOOST!your!rankings!BIG!Eme!without!risking!any! Google!penalty!!! ! ENJOY!! ! !!!!!!!!!!!!!
- 6. About&the&Author& SEO!&!Link!Building!expert!with!9+!years!of!experience.! I!specialized!in!Link!Building,!Penalty!Recovery,!Link!Risk!Management! and!Link!Audits.! “ SEO is like trading stocks - you could loose everything! Picking a keyword is picking a fight! - Harald Tschuggnall !!!!!!!!!!!!!
- 7. 2. SPY ON YOUR COMPETITORS Don't run blind! ! & ! !!!!!!!!!!!!! ! Do!you!know!what!your!compeEtors!are!doing!to!get!high!rankings?! NO?& Why!not?!Knowing!this!is!essenEal!for!several!reasons! !
- 8. WHY YOU SHOULD SPY ON YOUR COMPETITORS: #&1&DISCOVER&NEW&OPPORTUNITIES& Why! pu[ng! Eme! and! effort! into! developing! new! ideas! if! your! compeEtors!give!you!access!to!their!pool!of!ideas!for!free.! ! If!you!wonder!what!I!mean!by!that!let!me!give!you!some!examples:! & ! & ! !!!!!!!!!!!!!
- 9. A#&! Use!as!many!backlink!sources!as!possible!and!check!what!kind!of!links! your!compeEtors!are!building.!! The!easiest!way!to!check!your!compeEtors!links!is!by!using!services!like! LinkResearchTools! Link!Alerts .!!! or!Google!Alerts.!With!help!of!these!tools!you!are!not!only!able!to!see! what!kind!of!links!your!compeEtors!have!been!built!so!you!can!re'build! them!(if!they!are!good!links!of!course),!but!you!will!also!get!great! insights!about!your!compeEtors !last!markeEng!acEviEes!! ! B#& Use!ReputaEon!Management!Tools!like!Trackur!! to!monitor!your!compeEtors’!social!media!acEviEes!!! ! C#& Use!tools!like!SimilarWeb!to!get!great!insights!about!your!compeEtors’! audience,!traffic!and!social!media!engagement!! ! !!!!!!!!!!!!!
- 10. # 2 LEARN THE RULES OF YOUR INDUSTRY There!is!always!a!reason!why!some!websites!have!top!rankings!for! specific!keywords!and!others!don’t.!Top!10!posiEons!don’t!happen! accidentally!!! ! So!try!to!get!as!many!informaEon!about!these!top!ranked!websites!as! possible.!Find!out:!! ! '!how!many!links!your!compeEtors!have! '!how!many!links!your!compeEtors!build!every!month! '!How!your!compeEtors’!Power*Trust',!Country',!Follow/NoFollow'and! Keyword'RaEos!look!like!and!how!your!website!is!going!to!fit!into!these! values.! ! It!is!very!important!to!have!all!these!informaEon!in!order!to!be!able!to! join!the!game!!(We!use!the!CLA!tool!from!LinkResearchTools!to!do! gather!these!informaEon)! !!!!!!!!!!!!!
- 11. # 2 PROTECT YOURSELF Only!by!knowing!what!your!compeEtors!do!and!what!is!normal!in!your! industry!can!protect!your!website!! ! Aier!analyzing!your!compeEtors !link!profiles!you!need!to!put!all!your! SEO!effort!into!making!your!website s!link!profile!fit!into!your! compeEtors .!! If!not,!your!rankings!will!be!suffer!badly!! ! & & !!!!!!!!!!!!!
- 12. 3. BALANCE YOUR POWER AND TRUST ! & ! !!!!!!!!!!!!!
- 13. WHY YOU NEED TO BE CAREFUL WITH YOUR LINK POWER These!days!it s!not!just!about!a!website s!power!any!more.! Google!wants!to!show!trusjul!sources!to!its!users!to!ensure!that!the!best! user!experience.! ! For!you!as!the!website!owner!this!means!you!have!to!focus!on!your! website s!Power*Trust.!! So!make!sure!to!not!only!have!backlinks!from!high!power!sources!but!also! from!very!trusted!sources!!& !!!!!!!!!!!!!
- 14. What is a trusted link? A!trusted!link!is!a!backlink!that!directly!or!indirectly!comes!from!a! trusjul!source.!These!trusjul!sources!are!handpicked!by!Google.!! For!example!trusjul!sources!are!Wikipedia!or!the!official!websites!from! The6New6York6Times,!Stanford6university,6BBC....6 ! Of!course,!if!you!don't!have!a!lot!of!money,!outstanding!content!to!offer! or!personal!connecEons!to!these!top!trusted!sources,!it!is!nearly! impossible!to!get!a!backlink.! ! However,!what!you!can!do!is!to!check!out!where!the!trusjul!websites! link!to.!If!you!can!manage!it!to!get!linked!from!these!websites,!you! indirectly!receive!Trust!from!the!trusjul!sources.!!! ! So!check!out!your!compeEtors’!link!profiles!and!re'build!the!links!from! the!most!trusjul!sources!!! ! Hint:&I!strongly!believe!that!also!NoFollow!links!submit!trust.!How!else! would!you!explain!that!Wikipedia!links!are!highly!valuable!and!have!a! posiEve!effect!on!a!website’s!ranking?!! ! & & !!!!!!!!!!!!!
- 15. 4. BAD LINKS WILL DESTROY YOUR BUSINESS !!!!!!!!!!!!!
- 16. WHY YOU NEED TO FIND AND ELIMINATE ALL BAD LINKS I!am!sure!you!know!that!Google!changed!the!rules!of!the!game!! Since!Penguin!first!rolled!out!in!2012,!it!became!essenEal!for!you!to!know! what!backlinks!are!poinEng!to!your!website.! & & & ! !!!!!!!!!!!!!
- 17. & But why exactly is it essential to know ALL details about my backlinks? Because!since!the!first!Penguin!update!there!is!also!! nega>ve&link&power!& ! Links!from!sources!like!most!web!directories,!arEcle!directories,!press! release!portals,!bookmarking!portals,!…!nowadays!are!considered!as! “bad&links”!by!Google.! ! These!bad!links!will!hurt!your!website!for!sure!'!!either!in!terms!of!an! algorithm!penalty!aier!the!release!of!the!next!Google!update!or!in! terms!of!a!manual!Google!penalty.!!! ! I!don't!have!to!say!that!loosing!all!or!at!least!your!most!important!! rankings!could!ruin!your!business,!right?!! ! So!what!are!you!waiEng!for?!Go!and!check!all!your!backlinks!in!detail! and!disavow&all&the&bad&links&immediately!& ! & & & !!!!!!!!!!!!!
- 18. 5. DON’T PANIC AND DISAVOW TOO MANY LINKS!! & ! !!!!!!!!!!!!!
- 19. WHY YOU SHOULD NOT DISAVOW FULL SPEED Ho&ho!&Relax!.!If!you!got!hit!by!a!penalty!of!if!you!just!decided!to!quickly! disavow!some!links:! DONT PANIC! You!need!to!understand!that!in!SEO!you!won’t!win!a!price!for!being!the! fastest!in!disavowing!links!& !!!!!!!!!!!!!
- 20. WHY YOU SHOULD BE CAREFUL WHEN DISAVOWING LINKS: & Always!keep!in!mind:!If!you!disavow!a!link!you!will!loose&all&the&link& power&and&trust&this!link!gave!your!website!!! So!you!really!have!to!calm!down!and!just!pick!these!links!that!are!likely! to!hurt!you!badly.!The!problem!here!is:!IdenEfying!those!bad!links!is!not! an!easy!thing!! & & WHY&IT&IS&NOT&EASY&TO&IDENTIFY&BAD&LINKS:& & Well,!the!main!problem!is!that!Google!itself!is!not!very!good!at!raEng! links.!What&do&I&mean&by&that?& For!an!algorithm!it!is!very!hard!to!decide!if!a!link!is!a!good!or!a!bad!one.! We’ve!seen!many!cases!where!links!are!clearly!bad!ones!as!they!are! parts!of!link!networks!or!showing!other!very!unnatural!signals!but! Google!sEll!rates!them!as!good!links.!So!when!it!comes!to!disavowing! links,!only!pick!links!which!are!coming!from!link!sources!that!are! obviously!bad.!Try!to!keep!high!Power*Trust!links!and!get!rid!of!all!your! bad!links!which!don’t!transmit!power!or/and!trust!anyways!! !!!!!!!!!!!!!
- 21. 6. GET YOUR REDIRECTS RIGHT ! & ! !!!!!!!!!!!!!
- 22. HOW TO REDIRECT THE RIGHT WAY? If!it!comes!to!redirects!you!need!to!know!that!Google!changed!the!way! how!they!look!at!redirects!! ! To!make!sure!your!redirects!actually!transmit!link!power!you!have!to! set!up!301&redirects!& 301!redirects!tell!the!search!engines!that!you!permanently!moved!your! content!to!a!different!URL.! !!!!!!!!!!!!!
- 23. WHAT IS NEW WHEN IT COMES TO REDIRECTS? Of!course,!using!301&redirects&is!no!big!news,!but!these!days!it!is!very! important!to!make!sure!that!you!redirect!only!on'topic!! HOW DO I REDIRECT ON-TOPIC? Well,!if!you!want!to!redirect!a!website/subpage!that!is!about!“read! shoes”!you!need!to!make!sure!to!first!set!up!a!new!page!about!“read! shoes”!and!then!redirect!the!old!version!to!the!new!one!!! ! A!few!months!ago!if!you!wanted!to!keep!the!link!juice!and!power!you! just!had!to!redirect!all!pages!to!the!start!page.!These!days!Google! stated!that!it!considers!this!kind!of!redirect!pracEce!as!403&error.!! ! Hence,!no!link!juice!and!power!will!be!counted.!So!if!you!are!redirecEng! the!wrong!way!you!could!end!up!loosing!many!of!your!rankings,! especially!if!you!are!doing!a!website!relaunch!and!don't!follow!this!new! rule!& !!!!!!!!!!!!!
- 24. 7. STOP BUILDING LINKS ! & ! !!!!!!!!!!!!!
- 25. STOP BUILDING LINKS - LINKBUILDING IS DEAD! WRONG! Come!on!!! Don’t! simply! believe! everything! Google! tells! you!! What! else! do! you! expect! Google! to! say?! Of! course,! Google! doesn’t! say! “Go! on!! Try! to! manipulate! our! algorithm! and! make! our! job! harder!”! Google! tries! to! influence!people!to!stop!doing!link!building!when!proclaim!linkbuilding! is!dead!! !!!!!!!!!!!!!
- 26. !!!!!!!!!!!!! Google Webmaster Trend analyst John Mueller ! John!Mueller!recently!got!asked!in!a!Webmaster!Help!Hangout!if!“link& building&is&any&good”.! His!answer!was:!“In&general,&I&would&try&to&avoid&that!”! WATH!THE!VIDEO ! Of!course,!Google!does!not!want!us!to!build!links!as!Google!doesn’t! want!us!to!manipulate!the!algorithm.!But!at!the!same!Eme,!we!know! from!Google’s!head!of!web!spam!team!'!Mas!Cuss!'!!that!Google! heavily!relies!on!links:!WATH!THE!VIDEO
- 27. !!!!!!!!!!!!! So!make!sure!you!know!what!you!are!doing!and!build!good!links!!Try!to! make!your!link!profile!look!as!natural!as!possible!'!check!your! compeEtors!link!profiles!and!try!to!fit!in!well!!! ! ! Don't&stop&building&links!& ! ! But!also!build!quality!content!to!get!good!links!naturally.! Unfortunately,!quality!content!is!no!guarantee!for!ge[ng!linked!by! other!websites!as!even!if!you!provide!the!best!content!no!one!will!know! about!it!if!your!website!doesn’t!appear!at!the!first!page!of!Google’s! SERPs!!!
- 28. 8. PENGUIN HAS CHANGED ! & ! !!!!!!!!!!!!!
- 29. PENGUIN 3.0 IS DIFFERENT A!few!months!aier!the!rollout!of!Penguin&3.0&we!now!know!that! Penguin!3.0!works!a!bit!different!than!the!previous!Penguin!updates.! !!!!!!!!!!!!!
- 30. What’s different on Penguin 3.0? The!main!difference!that!I!have!noEced!is!that!Google!now!doesn‘t! calculate!all!links!of!the!link!graph!at!once.! ! What do I man by that exactly? If!we!look!back!at!previous!Penguin!updates,!we!have!seen!large!drops! and!raises!exactly!at!Penguin!rollout!days!! This!is!different!when!it!comes!to!Penguin&3.0.!I!noEced!many!cases! where!websites!recovered!step!by!step,!week!per!week!or!the!other! way!round!didn’t!lost!their!rankings!suddenly!but!week!per!week.! So!to!me!it!seems!Google!changed!its!internal!algorithm!and!decided!to! look!and!judge!the!backlinks!of!a!website!not!at!once!applies!filters!and! penalEes!over!Eme.! We!know!that!Google!did!not!fully!manage!to!implement!Penguin!as!a! rolling!update!unEl!today.!Nevertheless,!Penguin&3.0&seemed!to!be!the! first!step!on!this!path.!I!think,!Google!will!be!able!to!roll!out!Penguin! within!a!very!short!Eme!frame!soon!like!it!happens!with!Google’s!Panda! updates!already.!! !!!!!!!!!!!!!
- 31. Do you want to know more about this topic? JOIN OVER 9000 SUCCESSFUL STUDENTS WHO HAVE ALREADY TAKEN THIS SEO COURSE ONLINE! ENROLL NOW !!!!!!!!!!!!! ! Use!Coupon!Code:!EBOOKSEOS0315!! Or!click!the!Link!below! to!get!a!87%&DISCOUNT&! (you!SAVE&$430)!!! ! ! ! ! ! ! ! ! ! hsps://mediabase.iljmp.com/26/free'ebook'seosecrets! !