Top 7 SEO Trends

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Clear Sky SEO

Google and other search engines across the web are continuously updating their search engine algorithms. Alongside these changes come changes in how businesses and individuals are operating their websites in order to make the most of their SEO efforts.

Business

A look at what we’re seeing thus far in 2014
in SEO strategies, tasks and roles.

1. Google Authorship
• Google Authorship reduced by 15% at end of 2013
• Author Rank
• Tiered system for search results:
1. Some results include full authorship details
2. Others only have a byline
• Speculation around becoming irrelevant if Author rank is not
established.

2. Role of Social Media in website traffic
referrals and content dissemination
• Facebook continues to lead referral traffic.
• Shareaholic research ranks*:
1. Facebook – 21.25%
2. Pinterest – 7%
3. Twitter – 1%
Figures from
MARCH 2013

5. Expense of SEO is higher
• Ranking becomes more difficult, marketers and business
owners are realizing the need to increase their investment in
content creation and link building in order to rank.
• Roles like Content Manager, Director of Content, and Content
Marketing Officer (CMO) are becoming increasingly
mainstream.
• Brands have to re-evaluate the types of content they’re
producing, and actively track whether that content is helping
them achieve their goals.

6. SEO’s become coordinators
• In-houses SEO professionals are increasingly being called on
to coordinate the fulfillment of work, based on their technical
knowledge, rather than completing it themselves.
• While in the past, SEOs would typically write and optimize
content and build relationships with other site owners for link
building purposes, these roles are now being outsourced.
• SEO professionals are becoming project managers,
coordinating responsibilities, assigning them, and assessing
and repairing on-site optimization problems.

7. Increasing demand of SEO services
• With the vast majority of businesses now actively using
content marketing as part of their marketing strategy (some
research puts this number as high as 94% for B2B small
businesses), the competition for search engine rankings is
fiercer than ever.
• 2014 Moz Industry Survey shows that a greater number of
marketing professionals are being tasked with SEO (78%)
than are responsible for content marketing (49%).

Conclusion
• SEO is not dead.
• The tasks and roles associated with SEO have changed.
• SEO is steadily integrating with content marketing.

Get In Touch
Mail: info@clearskyseo.com
Location: 1013 E Carson,
St.Pittsburgh, PA 15203

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Top 7 SEO Trends

1. www.clearskyseo.com

2. A look at what we’re seeing thus far in 2014 in SEO strategies, tasks and roles.

3. 1. Google Authorship • Google Authorship reduced by 15% at end of 2013 • Author Rank • Tiered system for search results: 1. Some results include full authorship details 2. Others only have a byline • Speculation around becoming irrelevant if Author rank is not established.

4. 2. Role of Social Media in website traffic referrals and content dissemination • Facebook continues to lead referral traffic. • Shareaholic research ranks*: 1. Facebook – 21.25% 2. Pinterest – 7% 3. Twitter – 1% Figures from MARCH 2013

5. 3. Content Marketing  Focus on creating high-quality content guided by solid keyword research based on SEO competition and keyword research, with a focus on topical and long-tail targeting.  Competition is too high. At least one other brand is doing it better and spending a higher budget than you.  Content marketing strategy should employ SEO best practices at its foundation.

6. 4. Guest Blogging • Tactic for 1. Building links 2. Brand authority 3. Credibility 4. Other benefits. • Matt: “Stick a fork in it: guest blogging is done.”  Differentiating ‘good’ guest blogging from bad. • Excellent strategy for building your audience, your brand and your personal thought leadership plan.

7. 5. Expense of SEO is higher • Ranking becomes more difficult, marketers and business owners are realizing the need to increase their investment in content creation and link building in order to rank. • Roles like Content Manager, Director of Content, and Content Marketing Officer (CMO) are becoming increasingly mainstream. • Brands have to re-evaluate the types of content they’re producing, and actively track whether that content is helping them achieve their goals.

8. 6. SEO’s become coordinators • In-houses SEO professionals are increasingly being called on to coordinate the fulfillment of work, based on their technical knowledge, rather than completing it themselves. • While in the past, SEOs would typically write and optimize content and build relationships with other site owners for link building purposes, these roles are now being outsourced. • SEO professionals are becoming project managers, coordinating responsibilities, assigning them, and assessing and repairing on-site optimization problems.

9. 7. Increasing demand of SEO services • With the vast majority of businesses now actively using content marketing as part of their marketing strategy (some research puts this number as high as 94% for B2B small businesses), the competition for search engine rankings is fiercer than ever. • 2014 Moz Industry Survey shows that a greater number of marketing professionals are being tasked with SEO (78%) than are responsible for content marketing (49%).

10. Conclusion • SEO is not dead. • The tasks and roles associated with SEO have changed. • SEO is steadily integrating with content marketing.

11. Get In Touch Mail: info@clearskyseo.com Location: 1013 E Carson, St.Pittsburgh, PA 15203

Top 7 SEO Trends

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